stickiness

  1. Noun.  the property of sticking or adhering; adhesion.
  2. Noun.  warmth and humidity, as on a muggy day.
  3. Noun.  (context, economics) the tendency to stay the same despite changes in the economy.
  4. Noun.  (marketing, interface design) stickiness is having unique attributes that make a product indisposable and valuable to its owner. The stickiness of a cellphone is its ability to tell correct time, locate its user, allow its user to remain connected to the world independent of where the user is .
  5. Noun.  (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.
  6. Noun.  (psychology) an overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations.

This is an unmodified, but possibly outdated, definition from Wiktionary and used here under the Creative Commons license. Wiktionary is a great resource. If you like it too, please donate to Wikimedia.

This entry was last updated on RefTopia from its source on 3/20/2012.