motivation

  1. Noun.  Willingness of action especially in behavior.
  2. Noun.  The action of motivating.
  3. Noun.  Something which motivates.
  4. Noun.  An incentive or reason for doing something.
  5. Noun.  (context, advertising) a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

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This entry was last updated on RefTopia from its source on 3/20/2012.