catchword

  1. Noun.  A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
  2. Noun.  A word or expression repeated until it becomes representative of a party, school, business, or point of view.

This is an unmodified, but possibly outdated, definition from Wiktionary and used here under the Creative Commons license. Wiktionary is a great resource. If you like it too, please donate to Wikimedia.

This entry was last updated on RefTopia from its source on 3/20/2012.