benchmarketing

  1. Noun.  (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
  2. Noun.  The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.

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This entry was last updated on RefTopia from its source on 3/20/2012.