agenda-setting

Noun.  A theory in mass-communication that states that the media have the ability to determine which issues are important to the public.

This is an unmodified, but possibly outdated, definition from Wiktionary and used here under the Creative Commons license. Wiktionary is a great resource. If you like it too, please donate to Wikimedia.

This entry was last updated on RefTopia from its source on 3/20/2012.